LG reveals the name for its upcoming phone: LG Velvet

LG’s upcoming smartphone will be called the LG Velvet, breaking with its tradition of alphanumeric names for its devices, “in favor of familiar and expressive names that will help the consumer capture the essence of the device best suited for his or her personality,” the company announced. LG teased the new device and its new design language a few days ago.

The design of the LG Velvet will be different from LG’s other smartphones, including a “raindrop” camera design with smaller lenses and an LED flash below the larger main camera, a departure from the current trend among smartphones to have big camera bumps. LG is also touting a “3D arc design” with curved glass on the front and back of the device, as well as the new phone’s “tactile…

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